Hey āļø
Welcome to Nest News, our monthly newsletter where we fill you in on the best stuff we've been up to!
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October was a real rollercoaster.
We launched our new colors with big success ā but we also got wrongfully roasted by a huge YouTuber with +16 million subscribers š³
We'll explain. Read along to get October's Nest News!
What have we been up to in Oktober?
1. Getting (wrongfully) roasted by a HUGE YouTuber š„
2. Denmark is #1 in life quality, 2024: And we're taking a small part of the honour š
3. New Colors: Sold out ā but back in stock š©µ
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4. New testing videos: Will Birdie survive your home? š
(The original misunderstood review - now removed, thanks Linus!)
Roasted by Linus Tech Tips š„
Thirteen days ago, Birdie š¤ was featured on @LinusTechTips, one of the worldās largest tech YouTubers with +16 million subscribersā¦ We were over the moon š
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...UNTIL we watched the review and realized he forgot to install the wall mount, which is what actually activates Birdie.
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As a result, his conclusion was that the product was useless and didnāt workā¦
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It really ruffled our feathers as critical questions started flooding our inbox, and our posts and ads were bombarded with comments from people criticizing Birdie.
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THANKFULLY, our loyal community of Birdie keepers was quick to jump in, explaining that he misunderstood the product and that Birdie is totally legit!
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AND it worked! Linus responded, removed the segment, and released a new video with an honest review -Ā watch it here.Ā
So, it turned out well in the end! Even Euroman, a leading Danish magazine,Ā picked up the story (in Danish).
Creativity equals life quality
Denmark has been ranked #1 for quality of life in 2024! š©š°āØ
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And we are very proud that Creative Denmark has highlighted Birdie as one of the reasons why among companies like:Ā
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Coloplast Ā· BIG - Bjarke Ingels Group Ā· Oticon Ā· Gehl - Making Cities for People Ā· Henning Larsen Ā· C.F. MĆøller Architects Ā· Cobe
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š³ Pretty f***ing cool and arm-pinching...
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Dive into the white paperĀ "Creativity as a driver for life quality" right here.
Testing: Will Birdie survive your home? š
"Would Birdie die in my home??"
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Most of the times the answer is yes.
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To prove our point, we've decided to test random people's homes.
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Check it out right here!
New Colors: Sold out ā and back in stock š©µ
Launching our new colors in October was a big thing to us. So we wanna thank you for all your support. It's been overwhelming!
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We even sold out for a while ā but now all new colors are back in stock.
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Why was it such a big thing?
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Birdie is inspired by the canary in the coalmine.Ā
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That's why we've been quite protective about the Canary Yellow signature color.
But we finally found some colors we believe are true to our story. Meadow, Glacier & Dune, inspired by the outdoors ā because ultimately, fresh air & oxygen flow from nature.Ā
š Show the new colors right here!
That's it for today! š„
There's ups & downs in the bird-business... But in the end, it turned out to be a pretty cool month!
We'd love to hear any fun ideas from you
ā whether it's for campaigns, products or something else.
Let us know!
Here's our contact information
'Till next time !
Cheers,
Team Birdieš¤
