Hey there ✌️
Welcome to Nest News, our monthly newsletter where we fill you in on the best stuff we've been up to!
In November we had not 1, not 2 — but 3 viral videos (+7 million views) 😮
A great month... And we've not even mentioned the best parts yet :)
Let's dig into it — thank you so much for reading along & supporting us in our humble journey becoming "The Apple of Indoor Climate" 🐤
What have we been up to in November?
1. 3x testing videos
going viral😵💫
2. We're donating pets to
≈ 3.900 school kids 🐤
3. Birdie is highlighted as a unique invention
in official danish campaign
🏛️
4. (Probably) the world's first art
about air quality 💨
READ ON 👇
1. +7.000.000 views in one month 😵💫
This might sound like bragging, but we're just genuinely amazed that our little bird can attract so much attention — to an invisible problem like poor indoor quality.
We made 3x testing videos that got +7 million views, 263.000 likes and who knows how many comments organically across Instagram + TikTok.
Watch the videos on TikTok here or on Instagram on the button below👇
You've got any ideas that will make a new record, view-wise? Simply send us a mail :)
You've got any ideas that will make a new record, view-wise? Simply send us a mail :)
2. We're donating pets to 3.900 school kids 🐤
Last friday (29 November), we teamed up with the Children Lung Foundation (DK) to donate a Birdie to a Danish classroom for every Birdie we sold.
And wow, you guys loved it! Thanks to your support, we were able to donate 195 Birdies.
With around 20 pupils per classroom, that means around 3,900 kids soon will have a fresh classroom pet 🐤🪟💨
With around 20 pupils per classroom, that means around 3,900 kids soon will have a fresh classroom pet 🐤🪟💨
Read more right here.
3. Birdie highlighted as a unique invention in an official campaign🏛️
Birdie is currently featuring in a commercial for Danish Patent and Trademark Office.
Your idea might be simple, but simple might be original! That was the case for Birdie and maybe also your cue to test if your idea can be patented or protected.
Watch the commercial right here.
4. The world's first art about indoor climate 🏛️
In November, Signe Bagger & Birdie joined forces to create a limited-edition artwork to portray something all of us are affected by — but almost none of us are thinking about: the air we breathe.
Signe's playful and figurative approach is ideal for conveying complex topics, making her illustrations a regular feature in Weekendavisen — a Danish newspaper awarded as the world’s best-designed (ahead of The New York Times, Die Zeit, etc.).
Indoor air quality is indeed a complex topic. And though Birdie helps you understand the importance of clean air, we felt that Signe’s art would be a neat companion to your Birdie and your wall.
Buy the art poster right here.
That's it for today 🐥
It's been a fun month — thank you once again for reading along :)
We'd love to hear any fun ideas from you — whether it's for campaigns, products or something else.
Again, simply reply to this mail!
All the best,
Team Birdie 🐤
Ps
Have you seen our new Wood Edition™ in Danish oak? We're pretty proud of it 🌳 Check it right here!
